The future of local innovation unveiled at latest WINN Wednesday

A number of new initiatives were revealed at the latest Worcestershire Innovation (WINN) Wednesday event, with over 70 businesses in attendance.

The session, entitled ‘Testing 1,2,3’, was held at the University of Worcester Arena on 28 September and saw a number of new initiatives in response to feedback from the WINN innovation survey. The newly announced developments included the launch of WINN’s new communication series ‘theCONVERSATION’.

TheCONVERSATION is a collection of original articles from WINN tackling the topic of innovation. A new article will be released each Wednesday on the new blog aiming to promote discussion and collaboration amongst its readership. Topics will include Advice for new innovators, Thought Leadership to inspire innovators and interviews with Worcestershire businesses who have innovation at their core.

Businesses were taught of the importance of testing new innovative ideas and were treated to an inspiring presentation on ‘The Innovation Mindset’. Attendees were then able to enjoy networking and innovation showcases.

The programme is designed to bring together networks of innovation communities and like-minded individuals to form successful collaborations, provide a vibrant and creative environment to inspire ideas and provide opportunities and assistance to launch new concepts.

Gary Woodman, Chief Executive of Worcestershire Local Enterprise Partnership, said: “It was great to meet with some of the County’s most creative businesses at the latest WINN Wednesday. I was pleased to see the launch of new guidance platforms at the event in response to the feedback given to WINN’s innovation survey. The events are always successful in providing expert knowledge for growing companies to launch new ideas. I would urge local businesses to find out more about the support available to them by visiting the WINN website,

Cllr Dr Ken Pollock, Cabinet Member with Responsibility for Economy, Skills and Infrastructure at Worcestershire County Council, said: “WINN Wednesdays are fantastic events for showcasing the innovation of our local businesses. It is great to hear of the newly launched ‘theCONVERSATION’ which I am sure will enable companies to discuss and develop ideas, and learn from those who have already grown their innovative projects. Please do save the date for the next event on 30 November.”

For further information, visit the Worcestershire Innovation Wednesday website,

Any questions about Worcestershire Innovation Wednesday can be sent to and businesses can join the conversation on Twitter by following @WINNweds and using #WINN.




Pictured: Marcello Gualano of Scattermedia, Phoebe Dawson of WBC, Matthew Draycott of University of Worcester, Mick Hurst of Areca Design, Adrian Burden of Innovate Malvern, Paul Rhodes of Green Gorilla Apps, Greg Smith of The Kiln, Jessica Antley of WINN.