Join former World Champion, Hugh Porter MBE at Aviva Tour Ride

People participating in the Aviva Tour Ride in Worcestershire on 4 October will be able to cycle alongside the former World Champion, Hugh Porter MBE.

Worcestershire Local Enterprise Partnership is hosting the 2015 Aviva Tour Ride, the official sportive of The Tour of Britain, which is organised by Sweetspot and builds on the success of hosting a stage of the 2014 Friends Life Tour of Britain, the UK’s biggest professional cycle race.

Three options for the Tour Ride are available, headlined by a 100-mile Pro route which will showcase some of the most attractive and challenging routes in Worcestershire. Hugh Porter MBE will be cycling the 40-mile route but entrants can also choose the 75-mile intermediate route to suit their ability.

Also available is the free Family Cycle Ride starting and finishing at the Worcester Racecourse, available from 10:30am to 12:30pm on 4 October with no need to book for the Family Cycle Ride event.

Hugh Porter MBE is well known for winning an incredible four world titles in the individual pursuit and has since gone on to become ‘the voice’ of modern day cycling TV coverage with his BBC and ITV cycling commentary, most recently of the Tour of Britain.

Starting from outside the University of Worcester Arena, the 100-mile and 75-mile routes of the Tour Ride will incorporate elements of the 2014 Tour of Britain stage in Worcestershire and will finish on Worcester Racecourse.

Commenting on the Tour of Britain, Hugh Porter MBE added: “The TV coverage has grown in tandem with the race and the race has developed in a parallel with the boom in British cycling. It’s a terrific ‘hard’ race now, it really takes some winning and it has established itself as the perfect warm-up to the World Championships.”

Gary Woodman, Executive Director at Worcestershire Local Enterprise Partnership, added: “To have such a popular and successful sporting icon as Hugh Porter MBE take part in the Worcestershire Aviva Tour Ride, which is the official sportive of the Tour of Britain, is testament to the success of cycling events within the County.

“These high-profile sporting events only help to boost the profile of the County as well as the local economy. We have seen the popularity of cycling in the County before with the Worcestershire stage of the Tour of Britain which brought approximately £1 million to the local economy and good luck to all participating.”

Councillor John Smith, From Worcestershire County Council, added: “We are looking forward to seeing another successful mass-participation event take place in Worcestershire. The Aviva Tour Ride will undoubtedly be popular with Worcestershire’s sporting enthusiasts and continues to display the fantastic sporting offer available in the county, as seen in #60DaysOfSport.”

Recognising the role that sport has in boosting the local economy, the Worcestershire Local Enterprise Partnership is working closely with the organisers, Sweetspot, and partners to bring this important sportive to the County: Worcestershire County Council, Worcester City Council, Heart of Worcestershire College as well as Wychavon District Council, Malvern Hills District Council and Wyre Forest District Council who will welcome the route into their districts and the University of Worcester (Arena) and The Racecourse who are hosting the start and the finish locations.

The Aviva Tour Ride, previously known as the Friends Life Tour Ride, was launched in 2009 as the official sportive of the Tour of Britain and Women’s Tour races. The Aviva Tour Ride gives amateur cyclists the chance to have the professional experience and enjoy a full supported ride.

Online registrations, at a cost of £26, closed for the Aviva Tour Ride on 28 September – however, entrants can register on Saturday (3 October) between 2pm to 6pm at the University of Worcester Arena and, if space allows, on Sunday (4 October) morning 6am onwards.

For live updates on the Aviva Tour Ride, follow @TheTourRide on Twitter and join the conversation with #AvivaTourRide. Further information is also available at and the Tour Ride website