Opportunities for businesses and local people to get involved in the Aviva Tour Ride

Businesses and residents are being encouraged to enter the Aviva Tour Ride on 4 October, 2015.

Worcestershire Local Enterprise Partnership is hosting the 2015 Aviva Tour Ride, organised by Sweetspot, which builds on the success of hosting a stage of last September’s (2014) Friends Life Tour of Britain, the UK’s biggest professional cycle race.

Taking place on Sunday 4 October 2015, three options for the Ride will be available, headlined by a 100-mile  tour which will showcase some of the most attractive, and hardest routes in Worcestershire. Entrants can also choose 75 and 40-mile options to suit their ability.

Starting from outside the University of Worcester Arena, the 100 mile and 75 mile routes of the Tour Ride will incorporate elements of the 2014 Tour of Britain and will finish on Worcester Racecourse.

The event is open to both residents and businesses and costs £26 to enter. Businesses are also being encouraged to take the opportunity to enter teams and compete for prizes:

  • Best dressed
  • Biggest team
  • Most raised for charity.

A limited number of sponsorship packages are also available which will provide further promotional opportunities for local businesses. Sponsors will be profiled in publicity materials such as the rider manual, enjoy a reduced rate on group booking entry (of 5 or more riders), have their business’ logo appear on event banners and space within the event village to further profile their business.  A representative from each sponsor will also be invited to a hospitality event.

Recognising the role that sport has in boosting the local economy, the Worcestershire Local Enterprise Partnership is working closely with the organisers, Sweetspot, and partners to bring this important sportive to the County: Worcestershire County Council, Worcester City Council, Wychavon District Council, Malvern Hills District Council and Wyre Forest District Council who will welcome the route into their districts as well as the University of Worcester (Arena) and The Racecourse who are hosting the start and the finish locations.

Mark Stansfeld, Chair at Worcestershire LEP said:  “High profile sporting events have a hugely beneficial impact on the economy with the Tour of Britain last year bringing almost £1m to Worcestershire’s economy.

“I would strongly encourage all local businesses to consider the commercial opportunities the Tour Ride will provide as well as the opportunity to enter a business team to complete for a team prize. This is a great opportunity for team building, work-life balance for a healthy and happy workforce and to gain publicity for your business whilst raising money for charity fulfilling your Corporate Social Responsibility (CSR).”

Councillor John Smith, From Worcestershire County Council, added: “We are delighted that another high-profile cycling event is coming to Worcestershire. Only last month, the Tour Series was hosted successfully in Redditch for the fourth year running and the crowds came out to see high profile riders.

“We are confident that the Tour Ride will provide opportunities for our businesses with sponsorship packages and publicity opportunities. We have already seen the popularity of cycling events in the county and the wide-spread media attention that they bring. I would urge local people to enter an event that suits their ability whilst enjoying some spectacular Worcestershire scenary.”

The Arriva Life Tour Ride, which was previously the Friends Life Tour Ride was launched in 2009 as the official sportive of the Tour of Britain and Women’s Tour races. The Arriva Tour Ride gives amateur cyclists the chance to have the professional experience and enjoy a full supported ride.

To register for the event, visit the Aviva Tour Ride website at www.tourride.co.uk. For further information on the sponsorship opportunities available and opportunities for group bookings, contact the Worceestershire Local Enterprise Partnership on 01905 672700 or email enquiries@wlep.co.uk.