Sponsorship opportunities available with Tour Series set to take Redditch by storm in 2018

Businesses can promote their name at this year’s Tour Series Cycle Race, set to speed through Redditch on Thursday 10 May 2018.

The race returns for its 7th year with Pro Cyclists taking to the streets to win the title, and local businesses are being given the chance to support the event with a range of fantastic sponsorship packages to suit every budget.

The circuit promises to build a superb atmosphere and part of the excitement gives potential sponsors packages to have branding on the advertising boards, podium advertising, on TV commentary and a host of other marketing and publicity opportunities.

There will be extensive coverage in the local media, including a massive 2.4 million viewers on ITV4 as well as exposure in national cycle publications.

Last year’s event attracted a huge 15,000 spectators, 5m Twitter impressions and was broadcast to over 60 countries. In addition, it contributed to the local economy with 21% of visitors staying overnight, whilst 54% of people were inspired to cycle more often.

The benefits are endless, with other ways to get involved including entering a team into the Redditch Business Race, sponsoring the event guide, taking an exhibition stand and purchasing hospitality tickets for your clients.

Lorna Jeynes, Worcestershire County Council said “This is an amazing opportunity for our businesses. We have developed a full range of sponsorship packages to suit businesses small and large. The race is such a thrilling, high profile event in our calendar. It has an international reach, attracting large numbers of visitors to the county. There are four levels of packages, all tailored to accommodate as many Worcestershire businesses as possible. This event is just one way to show the world that Worcestershire is World Class and very much open for business”.

In addition, businesses can enter a team into the Redditch Business Race sponsored by Kingfisher Shopping Centre.

Business and their teams can compete against other local businesses with this rare opportunity to race on the Pro Track. Teams of 4 will relay the 0.9mile track with the fastest team scooping the top prize. Entry is just £200 for a team of four with a chance to celebrate or commiserate in style in a business hospitality area.

For a full breakdown of what’s available for what cost, email Lorna Jeynes Ljeynes@Worcestershire.gov.uk or phone 01905 843493.