Local logistics company, White Logistics, has seen an increase in the number of its employees and boosted profits after being re-branded by a Design Council project.
In 2011 The Design Council worked with White Logistics to identify a number of design projects that would leverage renewed growth in the business. Following consultations, a strategic rebrand was favoured and commissioned by White Logistics. ‘The Allotment’, a brand and communication agency were selected from a number of agencies to help White’s in bringing a new direction and vision to the business.
Since the strategic rebrand, the design solution brought a sense of directness and intelligence to the haulage business and has transformed White Logistics’ fortunes. Sales are up 60% and have increased by £3.06million, and the business is now using 50% more vehicles and employing 30% more staff.
Four years after the rebrand, overall profitability has increased 403% and a newly designed brochure resulted in the conversion rate for new business wins soaring from 8% to an exceptional 43% in the first year.
The rebrand paid for itself 10 times over in the first nine months and White Logistics has since won numerous awards for its re-brand, including:
- Design Week- Grand Prix Winner
- Design Week- Best Identity
- D&AD- In-Book Award
- European Transform Awards- Best Corporate Rebrand
- Marketing Design Awards- Best Rebrand
More information on the success of White Logistics’ rebrand can be viewed on the Effective Design website.
For further information, visit the Design Council website.