Peter Brogan dives into Research & Insight for DRPG

DRPG welcomes Peter Brogan, as Head of Research and Insight to lead its dedicated strategy service across the creative communications group’s global offices.

Coming from the Institute of Workplace and Facilities Management, and bringing more than 20 years of knowledge to the role; Peter’s experience has spanned top-level clients across a multitude of sectors from technology and government to automotive and pharmaceutical.

Talking about the appeal in joining DRPG, Peter commented, “When it comes to delivering a client project, the ‘why’ is pivotal to DRPG’s success for its client, and that’s exactly what drives me too. I’ve often found that sharing insight with clients leads to better foresight, helping them to weather coming challenges and embrace opportunities. Clients want to know what is happening in five or 10 years as well as the here and now, and with my experience, I can absolutely do that for clients and DRPG.

“Research isn’t just a nice-to-have, it’s the foundation and building blocks to deliver long-lasting results for our clients. You could build a house without foundations, but it probably won’t last long. DRPG incorporates research into its projects, to ensure they don’t just hit the brief, they succeed.”

The Research & Insight (R&I) team at DRPG provides clients with in-depth information and insights into their audiences and markets, helping them to form robust, research-led communications strategies that will truly deliver. It is often the first step for clients to ensure their creative approach is based on substance, before the wider DRPG production team steps in to support the delivery.

The R&I team has seen considerable growth in recent years when it comes to clients having a thirst for research, and the team provides the reassurance to clients that when it comes to ROI, the project DRPG will deliver is the best it can possibly be.

Director of Campaign Sara Lyddy said, “Our R&I offering is a vital and growing area of DRPG and it is great to be strengthening the team to help support this growth. It plays such an important role, not just to see where the opportunities and challenges of the market lie and where your competitors are, but also to see how customers and potential customers, your audience, view you. Armed with this knowledge you can better target your audience with the right message on the right channel at the right time.”
“With R&I underpinning your strategy and creative approach, you will increase ROI on any comms activities, whether it’s an internal comms campaign, an event you’re running or a film aiming to impact behavioural change”

If you want to find out more about research and insight and its vital role in supporting the creative approach in brand building, make sure to join DRPG’s upcoming Bitesize broadcast on 30th March. Sign up here.

Alternatively, to find out more about what DRPG’s Research and Insight service does, click here.