The brand-new Pershore Northern Link Road is now formally open.

The road, which includes a new bridge over the North Cotswold railway line, opened in September 2022 and provides a link between the A44/B4083 and B4083 Wyre Road roundabouts north of Pershore.

Councillors and officers from Worcestershire County Council were joined at a formal opening event on Friday 25 November by representatives from Wychavon District Council, Worcestershire Local Enterprise Partnership, Jacobs, Harriett Baldwin MP, and other local interested stakeholders.

The works, which aim to reduce congestion, improve traffic links and enhance cycling and walking routes, in and around the Pershore area have been delivered in close partnership with, and part funded by Wychavon District Council.

The scheme, which supports economic growth and development in Pershore, also received investment from the Worcestershire Local Enterprise Partnership via the Government’s Local Growth Fund.

These works are part of the wider Pershore Infrastructure Improvements Scheme, which included the construction of a new cycle/footway on Wyre Road, as well as the installation of a new kerb line, enhanced drainage and additional streetlighting.

Works also took place to make improvements to Pinvin Junction, which included the construction of a new slip road, the widening of approaches to the junction and the addition of new footways; works have also been undertaken to make improvements to the Station Road/Wyre Road junction.