Tour of Britain: a brilliant day for Worcestershire

Jerome Pinot Web PhotoThe crowds turned out in their thousands to cheer the 117 riders from 20 teams who set off from beneath the Hive in Worcester for Stage 4 of the Tour of Britain on 10 September.

In glorious autumn sunshine, the riders headed out for the gruelling 184 km stage that took in some of the best countryside the county has to offer.  Worcester was the most well attended start point of the Tour so far, and the numbers along the route – particularly at the King of the Mountains and Sprint points (in Malvern and Wychavon) have been compared favourably to the Tour de France.

We are very proud that Worcestershire LEP had the vision to bring the Race to the county and grateful to our partners and sponsors for sharing the cost of staging the event.  There is always a cost in staging a major Tour, but conservative estimates reckon that we will generate at least seven times the amount we’ve collectively invested – bringing a minimum of £500,000 to the local economy – and probably a lot more.

Thank you Worcestershire for giving the Tour such a fantastic reception.  We hope to see the Tour again in the county before too long.