Worcester High Street Bucks National Trends with Footfall Increase

Worcester’s high street has bucked national trends, boasting increased footfall when most cities have faced a significant decline.

Worcester enjoyed a rise of 0.3% compared to last year, while cities across the country saw visitor numbers drop by -3.2% on average.

Visitor numbers peaked at nearly 2.4million during December, thanks to Worcester BID’s popular ‘Christmas in Worcester’ campaign, delivered in conjunction with partners Crowngate Shopping Centre, Cathedral Square and Worcester City Council.

The festive campaign and other popular initiatives, such as late-night shopping and free and discounted parking, combined with a high-profile marketing campaign, enticed visitors from both near and far.

Phoebe Dawson, Chief Executive of Worcester BID, said: “I’m thrilled that Worcester continues to defy the downward spiral that other high streets are sadly facing.

“It’s undeniably a challenging time for businesses and consumers alike, but everyone is pulling together to come up with creative ways to ensure Worcester is an attractive place to visit and shop, and Worcester BID is delighted to support our hardworking traders.

“A lot of work goes on behind the scenes to market the city and its businesses both locally and nationally, and while we instinctively felt that the high street was flourishing, it’s incredibly rewarding to see these efforts reflected in the independent statistics.”

Much of the city’s recent success can be attributed to the excellent working relationship between Worcester BID and its major partners, Crowngate Shopping Centre, Cathedral Square and Worcester City Council.

BID’s ‘Christmas in Worcester’ campaign was an unprecedented triumph and its major marketing campaign, which included a pull out in The Times newspaper, was a strategic success.