Worcestershire business meets Minister of State to discuss business responsibility and why female founded brands are the future

Emma Heathcote-James, Founder of the multi-award winning, B Corp certified Little Soap Company met with the Minister of State at the Department for Business, Nigel Huddleston, to discuss The Better Business Act, the importance of B Corporations and the need for increased support for female founders in the entrepreneurial landscape.

As a member of the Better Business Act coalition – a network of over 2,000 UK business and business leaders, all aligned in the belief that every company in the UK, no matter how big or small, should be legally responsible for their social and environmental impact – the meeting held at Little Soap Company’s HQ in Broadway last Friday 19th May 2023, served as invaluable opportunity for Emma to discuss The Better Business Act with her local representative.

The Better Business Act seeks to amend Section 172 of the Companies Act 2006 to ensure businesses are legally responsible for benefiting workers, customers, communities and the environment while delivering profit.

During their meeting, Emma highlighted the importance of businesses prioritising social and environmental responsibility and the impact even small businesses can have in terms of playing a part to create a cleaner greener, fairer future for all.

Emma Heathcote-James says, “From the inception of Little Soap Company, the belief that business should truly balance people, profit and the planet has been at the heart of the brand. Creating a business should also carry a huge weight of responsibility – it’s our job to ensure we help make the world a better place. We by no means are the biggest B Corp certified business in The Better Business Act coalition, but we believe it’s hugely important to lead the way and be the change you want to see in the world.”

During conversations with Nigel, Emma emphasised the importance of empowering female founders and entrepreneurs and introduced him to Buy Women Built – an exciting new movement she was humbled to be invited to join last year. Co-founded by Sahar Hashemi OBE and Barny Macaulay, Buy Women Built is bringing Female Founders of well known product based businesses and brands together.

With just 81% of 11-18-year olds unable to name one single female entrepreneur, Buy Women Built plans to change that by showcasing amazing brands built by women not only to profile great female founders but also to harness the power of consumer spending, to consumers who want to buy with purpose and values they identify with, creating direct consumer support for women-built businesses. In turn creating a fairer, stronger society. The UK’s rates of female entrepreneurship are particularly low – 30% lower than USA. Closing the gap between male and female entrepreneurship has long had the potential to contribute an additional £200 billion to the British economy, but the impact of the pandemic is only widening that gap.

The meeting with Nigel Huddleston serves as a testament to Emma’s unwavering commitment to sustainable growth and positive societal impact, further establishing Little Soap Company as a business for good.