Worcestershire recruitment firm plans digital growth as unemployment falls

A Worcestershire recruitment company is investing in digital application technology to help firms fill vacancies fast amid a shortage of people looking for work.

Record low unemployment has been a welcome boost for the economy but has left businesses struggling to fill jobs, according to county recruitment firm Workforce Staffing.

With the current climate in mind, the award-winning company has taken the decision to invest further in digital application services in order to get the right people into vacant jobs quickly.

The project will be led by newly promoted manager Lucy Cotterill. In a twin recruitment approach, it will see Workforce’s Kidderminster office become a recruitment centre for interview and selection, with vacancy management, customer service, worker induction and training offered from the firm’s office in Worcester’s Foregate Street.

Lucy, who has been with Workforce for five years, said: “We are constantly reviewing how we work and how we provide our services to meet the changing needs of our clients. This means we have to be ahead of those changes and ready to meet them as soon as our clients have vacancies. Our Kidderminster and Worcester offices will now focus on different areas but we see huge benefits in the months and years ahead as digitalisation grows.”

Lucy, 35, added that growth in the food and supply chain markets is expected to lead to Workforce taking on more staff over the next year.

Workforce Quality and Compliance Director Trudy Harding said: “The labour market has changed dramatically and with unemployment now less than 4% we have recognised the need to continue to invest in ways that keep our team effective and competitive in the hunt for fresh applications.

“We register more than 50,000 applications annually and with Worcestershire our most prominent area we’ve invested in new technology and advertising campaigns to keep attracting people to vacancies in all the right places.”

For more information, visit their website here.