Worcestershire’s largest social landlord has signed up to Woo Bikes

Fortis Living, one of the county’s largest employers, is one of the first organisations to join the University of Worcester-led scheme – entitled Woo Bikes – which aims to encourage non-cyclists to take up cycling as a viable form of transport.

Supported by Worcestershire Local Enterprise Partnership, Worcestershire County Council and Worcester City Council, the pilot works with large employers in Worcester to identify how they can integrate cycling into both employee commuting and business trips made throughout the day.

Fortis employees decided to join the scheme to coincide with its move to a new site in Worcester – Central Park – which is due to take place later this summer.

The six e-bikes are equipped with a lithium-ion battery, allowing the bike’s motor to give cyclists a boost when needed.

The bikes are provided by local vacuum manufacturer Gtech and will be maintained by Spokes, an arm of the Emily Jordan Foundation charity, which works with people with learning disabilities based in Kidderminster.

Caroline Winnall, Health and Well Being Co-ordinator at Fortis Living said: “As part of our commitment to our local community, as well as to our employees and customers, we are delighted to have joined this scheme. By promoting such active travel, we are demonstrating our social responsibility while improving employee well-being and, importantly, reducing our negative impact on the natural environment.”

Serena Jenner, Travel Plan Officer at Worcestershire County Council, one of the organisations funding the project, said: “It is fantastic that Fortis Living is launching Woo Bikes as part of its Travel Plan aimed at helping staff travel to work by healthy and sustainable modes. We hope other companies will follow in their footsteps.”

For further information, please contact Caroline Winnall at Fortis Living on 01905 670 258 or email her at cwinnall@fortisliving.com