Worcester City Council and Worcestershire County Council have linked up with Worcestershire County Cricket Club to promote the world class business, leisure and tourism offer under the #WorldClassWorcs banner during the club’s 150th anniversary year.
As an official sponsor of the Worcestershire Rapids, the #WorldClassWorcs logo will appear on the team’s shirts in the T20 Blast competition this season, promoting Worcester and Worcestershire across the UK and around the world.
T20 Blast games will be packing in the fans from now until late July. For a full list of games please visit http://wccc.co.uk/1st-xi-fixtures
Lookout for an exciting promotional TV and online advert, Expect Explosions, that features Rapids Captain Daryl Mitchell and team-mate Jack Shantry battling it out amongst Worcester’s iconic buildings. The ad, highlighting the #WorldClassWorcs logo, runs on ITV and online from Thursday, June 4.
Other events under the #WorldClassWorcs banner include a Women’s Ashes fixture at New Road, an under-19 international against Australia, and a junior cricket showcase day during National Cricket Week on June 23. More events will be announced throughout the summer.
The 150th anniversary year will also be marked by unveiling a blue plaque at the White House Hotel, the very spot where Worcestershire County Cricket Club was founded in 1865.
Councillor Mike Johnson, Worcester City Council’s Cabinet member for Sport, Leisure and Retail, said: “We are delighted to be linking up with Worcestershire County Cricket Club in their 150th year. The exciting T20 Blast competition is a great fit with dynamic and forward-thinking Worcester. We are excited about working with the club to promote the fantastic sports, business and leisure offer in our vibrant city.”
Councillor Adrian Hardman, Leader of Worcestershire County Council said: “Worcestershire County Cricket Club is known as being one of the most picturesque grounds in the world, with the iconic view across the ground to the Cathedral recognised around the globe. We are thrilled to be able to sponsor these celebratory events in the club’s 150th year and wish the team all the best in the T20 Blast matches.”
David Leatherdale, Worcestershire County Cricket Club Chief Executive, said: “The #WorldClassWorcs banner sums up what we aim to be as a club and as a county and we are grateful for the support of the City and County Councils during our 150th year celebrations, combined with the promotion of our showcase T20 Blast campaign.”
View the extended version of the Worcestershire Rapids TV advert via the link: bit.ly/1T16Nox